Affiliate Huddle speakers


Voices from the affiliate industry

Brighton Dome | 23 April 2024

Lavin Punjabi

Managing Director and CEO at Affinity Global Inc.

Lavin Punjabi is an ad tech entrepreneur who is mending the broken trust between users and digital ads. He strongly believes in building ad tech products that deliver great user experience and add incremental value to the ad tech industry. He is the Co-founder, CEO and MD of Affinity – an ad tech company which creates brand and performance led products for advertisers, and yield enhancing products for publishers. Under the Affinity umbrella, he spearheads 7 businesses – VEVE, SitePlug, mCanvas, YieldSolutions, AdOpsOne, NucleusLinks and Opinary. These businesses operate globally across the US, UK, Europe, India, Indonesia, China and Brazil. He has actively been a part of the ad tech industry since 2004.

Karl Wood

Account Director at Global Savings Group

With over 12 years of dedicated experience in the dynamic Affiliate Marketing space, I have developed a profound understanding of its intricacies and nuances. Throughout my journey, I’ve contributed to prominent global Affiliate Networks and collaborated closely with pioneering affiliates, shaping marketing landscapes along the way. My professional ethos revolves around comprehending growth avenues and overcoming business obstacles. Central to my endeavors has been the relentless pursuit of fostering impactful partnerships, driving mutual success and innovation within the industry.

Smita Pillai

Customer Success Director at

In her role as Customer Success Director at, Smita leads the
Agency customer success team that delivers world class service to
clients and agency partners.

Prior to working at, Smita had extensive global experience in the media
and advertising industry across various client management roles in EMEA, Australia
and India.

Her diverse professional background coupled with her personal experiences have
given her a unique perspective of challenges in different work environments, and she
is a passionate advocate for mental health and wellbeing in the workplace.

She is also a Diversity, Equality and Inclusion Ambassador at, where
she works alongside a global team of Ambassadors to actively cultivate a more
empathetic and inclusive workplace.

Steven Brown

Chief Executive at Moonpull

Steve is a true industry veteran having set up and/or run networks, publishers and tech businesses in the affiliate space over more than 20 years. This experience has given him a unique perspective on the affiliate model and has led him to found Moonpull. Moonpull is helping networks, publishers, agencies and advertisers navigate the tracking issues arising from increasingly complex integrations, the requirements of legislation regarding consent and the deprecation of third party cookies.

Julia Stent

Strategy Consultant // Board Advisor

Julia is a Strategy Advisor and Board Member for technology intermediaries, spanning partner marketing, SaaS, and marketplaces. Motivated by guiding teams to success, Julia supports companies with their strategy, go-to-market, team formation, and monetisation plans. Julia is particularly passionate about supporting great leaders and acts as a trusted advisor to the CEOs she partners with.

Julia’s experience spans nearly two decades in the performance marketing industry, across 30+ companies from startup incubators like the London Mayor’s Innovation Hub to PLCs like Uswitch and Comparethemarket. Julia is a board member of Genie Ventures and Rightcharge, and a strategic advisor to Uniqodo, Mention Me, and the National Support Network (NFP).

Most recently, Julia has been actively supporting the formation of the Affiliate & Partner Marketing Association. Julia is leading an initiative to drive progress in innovation in publisher payments and welcomes collaboration on this project from interested parties.

Christie Frazer

Global Vice President, Affiliate Marketing at Assembly Global

Christie has been running the Affiliate channel at Assembly Global for the last 12 years, building a team of 50+ employees worldwide. She launched and managed affiliate programs for several large brands over the years, including Academy Sports + Outdoors, Goodyear, Ace Hardware, American Girl, Foot Locker, Boden, and Mattress Firm. Christie has over 18 years of global on and offline marketing experience and began her career in the airline and publishing business. Christie spent several years in London running the marketing programs for multiple brands in the healthcare vertical before moving back to the US to work for Vonage.

Linda O’Connell

Senior Vice President at CJ UK & Ireland

An experienced online marketing professional with over 20 years of digital and affiliate marketing experience, Linda started her career at News Group International’s marketing department, since holding various positions in the digital media and direct marketing industry, beginning her first role at CJ in 2005. As Senior Vice President of CJ UK & Ireland, Linda is responsible for the management and growth of the UK & Ireland business for CJ.

Robert Berrisford

Founder & CEO of

Rob has been working in affiliate marketing for almost 20 years and is now building with a mission to redefine affiliate marketing in an AI age

Steve Bryant

Managing Director at Thoughtmix

Experienced digital and affiliate professional spanning retail and agency side. Currently MD at specialist partner marketing agency Thoughtmix, bringing a wealth of experience in acquisition, ecommerce and digital growth.

James Bentley

Strategy Director at Awin

James has worked in digital advertising and marketing for over twenty years. In his current role as Strategy Director at Awin he is focused on global AI projects. He is also senior stakeholder in Axel Springer Group AI initiatives, and an active participant in London AI machine learning, and data science and developer communities.

Imogen Collins

Head of Digital Marketing at Genie Goals – a digital marketing agency for eCommerce brands.

I specialise in taking a cross-channel view of your marketing activity across affiliate marketing, PPC and paid social.

James Little

Group Commercial Director at TopCashback

James has been in the affiliate industry for almost 20 years, spending the last 13 years helping grow TopCashback to one of the largest publishers in the world.   He is the Group Commercial Director, looking after several new product launches and holding senior-level relationships with many advertisers, networks & agencies.  James also runs Affiliate Huddle – a free affiliate conference held in Brighton that is growing in popularity year after year and also is known for speaking at various affiliate events all over the word.  You can also follow James on Linkedin to read his articles about the current state of affiliate marketing.


Elena Glynn

Senior Account Director at Vouchercodes

Elena has 8 years of industry experience, starting her career at Awin focusing predominantly on the Telco sector, then moving over to VoucherCodes where she’s worked closely with key partners including Virgin Media, Tesco, Amazon and TUI.

Through the years she’s also worked closely on company projects such as VoucherCodes’ browser extension, bespoke merchant campaigns and most recently a new loyalty programme.

Peter Smith

UK Managing Director at Sovendus

I am fascinated by psychology, particularly what motivates people to act, so naturally a career in marketing was inevitable.

Across a 10-year career, I have learned much from roles in Print/Press, OOH, Digital and now more specifically, Perfomance Marketing- the holy grail for results and accountability.

As UK Managing Director for Sovendus- one of Europe’s leading checkout marketing providers- I am responsible for bringing solutions with a 16-year proven track-record in incremental results to our shores.

In a nutshell, we help business activate 1,400+ brand partnerships across Europe, through a single, simple integration.

Charlie Row

Brand Sales & Solutions Manager at Awin

Charlie has worked at Awin for nearly 6 years now in a few different roles based in both client services and commercial, with his current role being in place to help partner advertisers of all sizes with innovative solutions such as tech partners, influencers, card linking providers, brand partnerships and more.

Chris Said

Head of Commercial at Broadband Genie

Chris is an experienced affiliate marketing professional with 15+ years experience in the industry working both publisher and network side.

Chris also has 8+ years of team management experience, including building and developing his own commercial team within Broadband Genie.

Samantha Mills

Tracking Manager at TopCashback


Dominic Butterell

Customer Service Director at easyfundraising

With over 16 years of dedicated experience in the affiliate industry. For thirteen years, I contributed significantly to Quidco, and in the past three years, I’ve continued to drive innovation and excellence at easyfundraising.

My passion lies in championing the customer, ensuring that every interaction is seamless and memorable as possible. Throughout my career, I’ve been a catalyst for change, introducing innovative processes that have not only elevated internal operations but also supported industry standards.