Yasmin Breen The risk paradox: encouraging innovation in a “risk-free” channel

Yasmin Breen

I started out in the industry 6 years ago publisher- side for Next Jump where I ran the Travel, Utilities and Finance categories. I’ve been in my current role at Performics for the past two and half years. We are the digital arm of Publicis media working across Starcom, Spark, Zenith and Performics as its own agency. We run affiliate marketing, lead generation and app download campaigns for clients including Staples, RBS, P&O Ferries and Royal London. My personal interests within affiliate marketing are driving the channel forward with how we use our data, encouraging efficiencies and growth through new technologies and cross-channel efficiencies.